Purpose is one of the most important aspects of business in today’s marketplace. Between the increase in awareness of global issues, more information availability, and all of the most recent chaos caused by COVID-19 and the social dissonance, businesses with a purpose have found a little pocket niche that has benefited them greatly. Many times, these organizations will use the standards associated with ISO 26000.
There are many reasons to implement ISO 26000 into an organization. One such reason is to establish processes and procedures that maximize the companies positive global impact, and community presence. This in turn leads to an elevated brand perception, a higher average customer loyalty, and other benefits that significantly drive business metrics.
In recent years, more and more companies have shifted their focus from a single bottom line to what’s known as a ‘triple bottom line’. What this boils down to is that instead of specifically focusing on profits and profits alone, organizations are also prioritizing their obligation to both the local and global communities in which they operate, as well as the environment.
Together, the two additional bottom lines (community and environment), form the backbone of what is known as corporate social responsibility (CSR).
Corporate social responsibility is an important factor in building and operating businesses in today’s marketplace for a variety of reasons.
From brand-perception, to consumer awareness, businesses that fail to do their part as an entity in the global community are quickly bogged down by negative reviews, and bad brand reputation.
How ISO 26000 Helps with CSR
ISO 26000 is focused on implementing processes and procedures that help companies and organizations assess their commitment to sustainability. The standards also help organizations address how efficient the CSR channels they currently have in place are.
Using the standards presented in ISO 26000 to craft processes and procedures will increase the efficiency of CSR efforts, while saving money, and benefiting the global community. This leads to an elevated brand perception, higher customer loyalty, and a stronger community presence.
Customizing CSR and ISO 26000
The great thing about CSR and ISO 26000 is that they can both be completely customizable and unique to the cares and industry of the organization. For instance, ISO standards are designed to be used by any size of organization, from single-member LLC’s, all the way to multi-corporation conglomerates.
However, not every standard will be applicable to every organization that uses them. In that same vein, there is a huge variety of global causes that companies can choose to focus on as a CSR priority. In fact, many of the ISO standards were built in alignment with UN’s SDG’s (sustainable development goals), which started as an ambitious 15 year plan to address a wide spectrum of global issues.
For more information on ISO 26000, and how your company can start implementing the applicable standards today, visit Glacier Consulting, and get in touch with an ISO professional now. The pro’s at Glacier Consulting can help you tackle any and all of your ISO standard needs, from gathering information to achieving certification.